Head - Brand Activation & Communication

Job Title : Head Brand, Communication and Activation

Team Size : 2

Brand Leadership, Strategy and Planning:

- Develop India plan for brand portfolio drawing on brand, influencers, consumer, markets, environment etc. Inspire commitment and alignment of the regional team behind brand initiatives and campaigns

- Seek and define new, engaging and inspiring ways to successfully communicate brand vision & action plans to internal and external stakeholders

- Develop and present the annual brand plans, and Lead the brand portfolio strategy comprehensively to drive the brand plans, engage with influencers and win in retail/on ground

- Lead the brand strategy and activities to improve visibility and credibility of the brands in media

- Develop, and execute the resources plan to deliver the brand strategy. Ensure efficient utilization and tracking of the same, all spend initiatives to be supported by clear ROI metrics

- Managing, developing and coaching a brand team to ensure the team acquires a greater understanding of brand and influencer management

- Build relationships with strategic partners, suppliers and industry experts

Brand Communication and Activation:

- Develop effective activation and promotion programs to achieve impactful and best quality results, define clear KPIs for the BTL programs and execute with excellence

- Lead timely implementation and amplification of the brand communication through various media and other innovative ways/mediums.

- Conduct well-planned Events which

- Work with team to support product teams/ new channels / retail marketing with brand communication, collaterals, imagery, etc. to increase brand visibility and impact

- Anticipate and monitor marketing trends, consumer trends, market and competitive intelligence, analyse research data and content to define the priorities for communication and impact on business

- Assess skills of creative / media agencies and continuously manage / challenge them to provide exceptional level of service

Strategic Alliances and Partnerships:

- Be the point contact for validating alliance proposals involving government/ municipal authorities, NGOs, sponsorships/ event partnerships

- Work on new projects which need to be incubated by brand before being handed over to the respective internal stakeholders

EXPERIENCE

- 10-12 years of total experience in handling brand marketing of consumer brands at a National level (Including a Premier category). Agency background not preferred

- At least 5+ years of experience in a senior brand management capacity.

- Has independently managed a Product/ brand Portfolio/business line to generate top line growth and drive cost efficiency

- Experience and expertise in developing and managing complex, BTL programs, activations with defined metrics and success parameters

- Has independently handled the creative development process, media planning and execution and consumer insights and liased with relevant agencies on the same

- Large format multicity events / activation exposure

- Retail visual merchandising display and promotion planning exposure