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Senior Consultant at Spectrum Talent Management
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Head - B2B Marketing - FMCG/Food & Beverage/Chemicals (10-18 yrs)
- Drive, Design & Delivers Marketing Strategic initiatives & and annual operating plan on Innovations alignment in collaboration with the concerned Business on product positioning, market penetration and pricing across India.
- Will manage product portfolio, market research and marketing services.
- Knowledge Management & proactive Business enabling interventions.
- Lead the innovation / New business initiative plan.
- Drive conformance to all Global/ Regional guidelines on Branding and communication.
- Handling CSR initiatives for the company.
- Develops and delivers strategic Proactive Market place activations for sustainability.
- Manages and measures work with appropriate systems to determine the impact of pricing decisions on product and opco GP's.
- Builds organizational capability by enhancing product portfolios and their profitability, enhancing sales capability through training, driving new business initiatives like adequate sales promotional materials like guides, brochures & other technology and online offline collaterals.
- Leads the Communications up and down internally and externally to customers through various campaigns and promotions.
- Gathers and uses market intelligence to develop our unique Value propositions
- Manages corporate and product branding, public relations.
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