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Head/AVP/VP - Digital Marketing - Bank (7-15 yrs)
Given below the position details with a Leading Bank :
Marketing Technology Head (AVP/VP Grade) - Digital Marketing
Location - BKC Mumbai
Job Purpose:
You will be responsible to propose a reference architecture for implementing various Marketing Technology solutions, gather feedback and lead the development of the architecture to meet the digital acquisition requirements
Primary Responsibilities :
- Build, manage, and lead Marketing Technology to deliver world-class marketing technology stack /architecture for digital customer acquisition
- Responsible for developing digital experience capabilities
- Coordinate with digital media strategy, personalization & digital assets team to understand the architecture requirement and create a roadmap to configure tools
- Assess current MarTech architecture landscape, develop & communicate standards, best practices, blueprints; provide prescriptive guidance on solution design
- Liaise with IT & Data team for digital capabilities & configuration
- Manage Adobe Marketing Cloud's full stack for digital touch points
- Align the KPIs to be tracked and manage the configuration in Adobe stack
Candidate Experience/Skills :
- Adobe digital marketing stack (Adobe campaign, adobe target, etc.) : Hands on experience in architecture and design of marketing, advertising and data platforms
- Enterprise Solutions : Designing and developing complex, high-quality enterprise solutions across on-prem, hybrid and cloud-based architecture
- Technology Architectures : 5+ years in an architect role designing technology architectures, workflows, best practices and governance guidelines
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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