Head - Analytics - Food & Beverage

Head Analytics for an Indian multinational food and beverage company based at Bengaluru.

Information :

Location: HQ, Whitefield, Bengaluru

CTC: Industry Standards

Position Title: Manager Analytics




Industry : FMCG

Function : CMI- Consumer Marketing Insights

Reporting to : CMI Head

Stakeholders Internal: Marketing, R&D, Sales functions

External : Research agencies and related vendors Education: MBA/Masters or PhD in statistics, economics, computer science, machine learning, operational research, or another highly quantitative field.

Experience: 8-12 years of experience into Analytics

Role Type: Individual Contributor

Working Conditions: 5 days

Overview

Solving real life industry problems leveraging data and using the most appropriate methodology.

Key Job Responsibilities

Market Mix Modeling

- Lead the market mix modeling for key brands and develop guiding principles on investment areas, investment floors and ceilings, effectiveness of past activity etc

Media mix modeling

- Determine what are the media and channels that we should be investing behind by building models of effectiveness using the track and media input data and update the model every quarter with fresh data and advice course correction if required.

Brand Health Monitoring System

- Establish and update a brand health monitoring system that plots all the input and the output metrics on the same dashboard made available on the desktop of each brand manager.

- Develop alarm and prompt protocols to alert the business custodians for timely and right actions.

Sales Call Productivity Maximization System

- Develop algorithms for sales call productivity using the historical UDAAN data which helps AWSM maximize revenue per call by collaborating with an external agency.

Other Responsibilities

- Develop econometric model lining demand with economic inputs

- Monitor the larger economic and political environment for events that may impact the business

- Experience in implementation of Machine Learning and AI for predictive analysis.

Desired competencies

- Possess excellent program management skills strong communication, ability to manage multiple stakeholders, timelines, strive for excellence

- Analytical Techniques: Regression, Forecasting, segmentation, optimization etc

- Exceptional communication skills; presentation, facilitation, oral, written, listening and conflict resolution

If the above profile suits you, pls forward your updated photo resume along with the below mentioned details :

Current Residence Location

Open to relocate, if yes, pls share reason

Family Set up in case of Relocation

Ok to travel

Comfortable with Individual Contributor Role

Ed Qual - Institute Year

Is your Post Graduation & Graduation Regular Yes ./ No

Total Exp

Companies worked In

Exp in Machine Learning ( yrs)

Exp in implementation of Machine Learning and AI for predictive analysis ( yrs)

Current Company

Current Desgn ( yrs)

Hierarchy 2 up and 2 down

Current CTC (Fixed + Variable)

Expected CTC

DOB & Age

Official Notice Period

Gaps in Career / education If any

Ruchika
Team Workoid