Responsibilities: - Responsible for Lead Management, user/consumer acquisition and retention initiatives. - Lead the development and execution of customer engagement initiatives across all channels (performance, email, SMS, push notifications, direct mail, and in-app). - Develop and evolve advanced segmentation strategies that deliver truly personalized marketing programs and exceptional user experiences - Build Attribution models and perform multi-touch attributions to ensure better Lead to Sales conversion rates. - Deliver innovative, efficient and cost-effective solutions/initiatives to meet Vedantu's needs and to drive business growth and profitability. - Build a strategy to Up-Sell and Cross-Sell Vedantu's products by analyzing consumer behavior on Vedantu Website and App. - Leverage analytics, data and deep customer insights to identify and execute innovative programs that continually push CRM initiatives to the next level. - Build and maintain a test and learn roadmap and work to continually iterate and optimize CRM efforts in order to increase the effectiveness of all channels. - Lead the design and development of CRM reporting dashboards; establish templates and processes for regularly sharing out CRM progress and results with key stakeholders. - Identify and implement opportunities for automation and innovation that increase the efficiency of marketing channels and enable scale while minimizing cost and overhead. - Manage agency and vendor relationships and continually seek to grow and evolve our capabilities by leveraging new third party systems and partnerships. - Hire and Manage a team of CRM executives and Managers to drive channel performance and revenue targets. Qualification: - Post Graduate from Tier I institute with 6-9 years of CRM experience with a deep understanding of customer lifecycle, purchase habits, personalization, and analytics. - Experience in B2C startups is a must. - Highly biased towards Data. - Turn ambiguous problems into solutions accustomed to driving results in a cross-functional environment with little instruction or oversight. - Ability to lead in a highly dynamic environment and a willingness to roll up sleeves to get the job done. - Hand-on experience, Hustler, and Go-Getter attitude. - People Management: Ability to lead, manage and develop teams in a fast-paced environment.

Bangalore

Head - Acquisition & CRM - eCommerce - IIM/MDI/ISB/FMS 

Head - Acquisition & CRM - eCommerce - IIM/MDI/ISB/FMS  ,Job Description for Head - Acquisition & CRM - eCommerce - IIM/MDI/ISB/FMS  in Manpower Group in  Bangalore for (6-10) years of experience. Apply Now!

Job Description for Head - Acquisition & CRM - eCommerce - IIM/MDI/ISB/FMS  in Manpower Group in  Bangalore for (6-10) years of experience. Apply Now!