HDFC Limited - Marketing - Rural Housing Finance Operations

A) Business Sourcing:

Responsible for sourcing of Rural Housing Finance business as per the budgets assigned

To identify the villages/government offices/corporates etc. for generating business and maintenance of database for target customers

B) Processing of RHF Business/Appraisals

Field visits/Income appraisal of all Rural Income cases

Centralized Processing of Files through Hub

Preparing Crop Reports and monitoring of the crops of region

C) Training & Development

Training of HDFC Staff at Branch & Service Centers at regular intervals

Training of executives of HDFC Sales, HDFC Bank, Third Party DSAs at regular intervals.

Training of Call Center staff & Coordination with Call Center for generating leads

Reviewing Lead Management pertaining to RHF leads

D) Marketing & Sales

Sales Promotion activities with help of sales channels

Regular visits to various locations/service centers/corporates for business generation

F) Follow Up

Follow up of default cases (Monitoring of disbursed cases on monthly basis)

G) Market Watch

Taking feedback from field staff for improvement/modifications of product/appraisal process

Regular interactions with Lead Banks, Farmers, Govt. bodies, other Banks so as to get updated information regarding agricultural practices, Scale of Finance etc.