HDFC Life - Senior Manager - eCommerce & Digital Marketing

Senior Manager- Ecommerce & Digital Marketing

Job Description :

- Responsible for planning, developing, implementing and managing the overall digital marketing strategy. Guiding and developing the team of digital marketers.

- Primary responsibility from the role is to establish HDFC Life as a preferred digital life insurer in the mind of the online consumer segment through deployment of innovative and differentiated marketing solutions / campaigns to create product / insurance category interest leading to increase in website traffic, search volume coupled higher engagement (pages per view, bounce rate etc)

- Leverage new e-commerce and fintech partnerships for integrated customer communication & marketing in the digital space.

- Effective management of social media platforms to increase brand awareness, ensure product communication and build engagement.

- Deploy innovative marketing strategies and assist mobile app team to get downloads.

- Custodian of online content development and marketing across text, video, voice mediums. ATL & BTL Communication development for call center and partner branding along with digital assets (banners, emails, sms, etc) across campaigns.

- Custodian of media planning for campaigns generated. Create marketing mix models along with the analytics team for creating better targeted ads.

- Work with UI/UX team to build engaging web pages on the website which can be used during marketing campaigns to ensure higher time spent from the prospects.

- Monitor and optimize media campaigns using campaign management tools and web/app analytics or SEO.

- Implement marketing automation tools for smaller lead time in going live with the campaigns.

- Set up the digital command centre and monitor key performance indicators (KPIs).

- Work with Creative / media planning agencies on daily basis to develop and build campaigns

Candidate Requirement : BE/ B.Tech + MBA from reputed B-schools, having 7-9 years of experience in developing & deploying digital marketing strategies in larger organisations with 2+ years of experience in heading the digital marketing efforts preferably from BFSI industry.