HDFC Life - Manager - eCommerce/Digital Marketing

Roles & Responsibilities

- Ensure that the technological stack is up and running and well utilized by all the stake holders

- Responsible to guide the Business teams on implementing their use cases

- Will be involved in evaluation and on boarding of new tools and vendors

- Work closely with tool OEMs and tech partners to integrate multiple tools and provide integrated experience to customers and revenue enhancement to business teams

- Responsible to implement Analytics across all the touch points and integrate with other tools like DCM, DV360, campaign manager etc

- Work closely on the tools and technologies around MarTech, Web & App Analytics, CMS, CRM, etc

- Build/verify the test cases on web and app technologies and also have to provide UAT signoff

Candidate Requirement

- IT graduate (B.E) and preferably MBA in systems / marketing

- Min 4-6 years of experience in managing large digital ecosystem projects

- Hands on coding experience of 2-3 years

- Familiar with the latest web technologies like HTML, CSS, Javascript along with backend and integration technologies/methodologies

- Must have handled 2-3 big projects with complete exposure to the entire project lifecycle