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HR Manager at HDFC Bank Ltd
Views:3836 Applications:388 Rec. Actions:Recruiter Actions:11
HDFC Bank - Senior Campaign Manager (7-12 yrs)
1. Complete ownership of Campaign Revenue through analytical campaigns to drive a specific vertical for eg : Credit Card Usage, Cross Sell, Payzapp, Smartbuy & Installment Finance Business Drive Revenue through Reach and Relevance post understanding the Business Objective
2. Contribute significantly to Business at 2 levels :
a) Unassisted Digital channel contribution ( >25%) for Loan on Cards, Limit Enhancements & Upgrades
b) Portfolio Management - significant contribution to multiple portfolio business driven centrally - Cards -, PayZapp , SmartBuy through robust analytical frameworks
3. Drive campaign Relevance through micro segmentation with targeted communication using customer demog, psychographics, behavioral, product affinity, shopping preferences, channel affinity & analytical scorecards
4. Strategize and ensure that communication reaches out to maximum audience
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