HDFC Bank - Senior Campaign Manager

1. Complete ownership of Campaign Revenue through analytical campaigns to drive a specific vertical for eg : Credit Card Usage, Cross Sell, Payzapp, Smartbuy & Installment Finance Business Drive Revenue through Reach and Relevance post understanding the Business Objective

2. Contribute significantly to Business at 2 levels :

a) Unassisted Digital channel contribution ( >25%) for Loan on Cards, Limit Enhancements & Upgrades

b) Portfolio Management - significant contribution to multiple portfolio business driven centrally - Cards -, PayZapp , SmartBuy through robust analytical frameworks

3. Drive campaign Relevance through micro segmentation with targeted communication using customer demog, psychographics, behavioral, product affinity, shopping preferences, channel affinity & analytical scorecards

4. Strategize and ensure that communication reaches out to maximum audience