HDFC Bank - Data Scientist - Marketing Vertical

Job Purpose :

Performing data-mining and statistical analysis, including predictive modeling, generating and validating hypotheses using data, to support database-marketing strategies that improve customer acquisition/ retention, enhance customer experience, leading to incremental revenue for the Bank

Job Responsibilities :

- Managing analytical solution delivery for 2+ business lines

- Provide end to end analytical support for the given business lines with an objective of increasing campaign revenue/marketing efficiencies/customer value

- Develop predictive models, behavioral segments and event triggers

- Build predictive models / behavioral segments / event triggers for x-sell / activation / retention / attrition control - models to meet minimum performance benchmark

- To be done for all product/business lines handled by the analyst

- Analyse portfolio for solving business problems / identifying new opportunities

- Work with business/campaign stakeholders to understand objective/problem statement, generate hypothesis to solve the objective/problem, and run statistical analysis to validate the same

- Regular interaction with business/product/campaigns teams

- Work jointly with campaigns and business team to identify business problem, discuss analytical approach and explain the solution which has been developed

- Ensuring all new analytical solutions are utilized

- Work jointly with campaigns and business teams to ensure that minimum 60% of analytical solutions developed in the FY are utilized for campaigns / on-ground activities.

- Seek feedback from campaigns and business which can be plugged back to the analytical solution

- Monitoring performance of predictive scorecards/solutions

- Monthly monitoring of the performance of predictive scorecards/solutions and ensuring the performance is as per the internal benchmarks through regular enhancements of the solutions

Education :

- Graduation / Post graduation in highly quantitative discipline: Engineering, Mathematics, Statistics, Economics, etc