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04/08 Vinitha Balasubramanian
HR at HDFC Bank

Views:6715 Applications:629 Rec. Actions:Recruiter Actions:14

HDFC Bank - Business Analyst - Marketing Analytics (3-7 yrs)

Chennai Job Code: 601050

Performing data-mining and statistical analysis, including predictive modeling, to develop database-marketing strategies that improve customer acquisition/ retention, enhance customer experience, and maximize customer lifetime contribution .

- Develop predictive models, behavioral micro-segments and triggers for identifying potential customers for cross-sell and activation of the various bank products and services

- Regular interaction with the business / product teams to identify opportunities for application of predictive analytics to drive business objectives

- Ensuring all new analytical solutions are utilized for central marketing campaigns

- Monitoring performance of predictive scorecards / solutions and ensuring the performance is as per the internal benchmark through regular enhancements of the solutions

. JOB SPECIFICATIONS:

- Educational Background - Post Graduate in mathematics / statistics / economics / engineering

- Total Work experience : 3 - 7 Years of experience in Analytics domain field

- Strong logical, analytical and mathematical skills

- Knowledge of analytical tools / techniques like SAS, Python, R, etc.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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