28/06 Pranay Kapur
HR at HDFC Bank

Views:2654 Applications:229 Rec. Actions:Recruiter Actions:2

HDFC Bank - Area Sales Manager (7-8 yrs)

Delhi Job Code: 714767

Job Name: ASM


JOB PURPOSE : Summarise briefly, the purpose of the role

- To ensure business growth in the state with equivalent product mix in the PL/BL/SEP segments, to ensure the productivity of the SM

- Increasing distribution network both in terms of hbl and channels.

- Demonstrating good business skill on each initiative run by the central team and achieving the desired targets

- Ensuring standardization of process and policy implementation

- Highlighting opportunities to product team with innovative approach for conversion of untapped segments of his locations.

- Close interaction with Credit / RIC / Collection / Product and Policy team/HR/ Admin/

- Effective monitoring on Audit compliance


- Business Development : Contribution of smaller locations, new or smaller channels and non-ADM/new branches

- Performance Management : Improvement in Average Productivity. % of SM's above benchmark productivity, to ensure the bottom 20% SM's also become productive

- Tgt Achievements : To ensure that 100% target is achieved as per the benchmark set

- Turn Around Time to best in class : Closely monitoring of TAT on daily basis at each stage, Pushing the team for better E2E TAT

- Other quality parameters to be achieved : FTNR, DSA productivity, PSL benchmarks needs to be achieved by setting the proper process in place like training, monitoring and updating post the activites etc.


- Revenue - to generate by yielding better IRR and PF collection of 2%

- No. of Subordinates - 3 SM's and 1 Co-ex

- Geographical Span (Nationa/Regional/State/City) - State covering MP region

Description of the Relationships and Roles:

- Internal : Upwards / Peer / Downwards

- External : DSA's / Customers / Vendors

EDUCATIONAL QUALIFICATIONS: Professional Qualification /MBA or Graduate with relevant experience in financial industry

RELEVANT EXPERIENCE: 7-8 yrs in Financial industry on senior position handling Sales Team


- Should possess good communication skill

- Should be good in Financial and Risk Analytics

- Matured way in handling pressures and ensuring best decision with portfolio quality

- Good leadership quality and moulding and supporting the team for desired results as per management expectation

- Should possess good presentation skill

- Should take initiative on multi tasks

- Should be good on follow up and accomplishment of targeted achievements

- Should adopt change in line with management requirement.

Women-friendly workplace:

Maternity and Paternity Benefits

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