Roles & Responsibility -
- Implement a strategic plan designed to enhance the visibility and perception with independent analysts
- Proactively establish and maintain relationships with independent analysts and influencers;
- Communicate company news and points of view
- Identify industry and competitive insights and contribute to internal updates
- Apply metrics for program measurement; use data to drive budget decisions
- Prepare spokespeople for engagement with independent influencers
- Develop strategic insights for senior leaders using secondary research
- Developing domain led propositions on key topics identified by the CEO
- Interview stakeholders spread across the globe to identify unique success stories
- Respond to Request for Information (RFI) from analyst firms by collecting internal data from various sources and simplifying them
- Identify and liaise with key influencers from firms like Gartner, Forrester and IDC
- Facilitate engagement with key influencers to help them better understand the company strategy
- Run new product / service / geo launch targeting the influencer community
- Thought leadership and Content generation for integrated multi-channel marketing campaigns
Qualification & Experience
- MBA/PGDM
- Experience in AI, Block Chain, Digital Workplace, Network Services would be preferred.
- IIAR> certified professional will be preferred
- Past work experience in Technology / Consulting / Research firm is a must
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