HCL Technologies - Manager - Marketing Communication - Financial Services (3-5 yrs)
Company - HCL Tech
Location - Chennai
Experience - 3-5 yrs
JD:
FS Business Marketing team is responsible for :
- Creating effective platforms for business leaders to get quality face time with key prospects through Events and Inside Sales
- Awareness Creation / Taking key FS messages to the market through digital / E-mail campaigns, Press Releases, Sports Hospitality
- Establishing thought leadership positioning through Analyst Relations
- Providing 360 degree support to sales for account mining through Account Based Marketing
Key Responsibilities:
- Key responsibilities focuses around executing strategic marketing programs for aspirational accounts using multiple channels like Events, Campaigns, Digital, Market Research and Account Based Marketing
- Establish effective working relationships with sales leaders and other support teams from corporate marketing.
- Content creation - Brochures / Mailers / whitepapers
- Achieving targets and helping the team achieve larger goals
Requirements:
- Creative thinker and excellent communicator.
- 3 to 5 years of professional experience
- Familiarity with FS Propositions (Banking, Capital Market and Insurance) preferrred
- Experience in Market Research and market Intelligence.
- Hands on execution experience across all channels of marketing including all or most of the following - Events, Campaigns, Digital, Market Research and Account Based Marketing
- Ability to manage multiple projects with varying priority at the same time - to deliver results on time and under budget.
- Experience working closely with a sales organization with a strong affinity for sales team success. Previous sales experience is a strong plus.
- Strong flair for social selling and adoption of technology enabled marketing
- MBA is a must
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