HCL - Brand Manager - IIM/ISB/MDI/FMS

The role is the part of Strategy office of HCL Corporation and will be working closely on branding and strategic initiatives of HCL.

- Management of brand building activities for creating high degree of brand salience of brand HCL

- Conceptualizing and executing the brands ATL and BTL activities (including Radio, print, outdoor, digital) with focus on strategy, media planning and buying, and creative design and production

- Support the team with content marketing, collateral development (brochures, mailers, posters, AVs) and event management

- Digital Marketing: Support in planning and managing the social media channels of HCL enterprise as well as the HCL Corporate website

- Brand Research: Competitor analysis, Market analysis of campaigns, corporate brand initiatives

- Coordinating with various internal and external stakeholders and agencies to plan and execute activities and events

- Support the management in strategic initiatives. Handling end to end from program initiation to roll-out to month-on-month performance analysis

Candidate Profile:

Education: MBA/PDGM in Marketing from Tier 1 B-school

Experience: 7-10 years working for an established brand with exposure to Corporate Branding and Digital Marketing.

Desirable Skill Set:

- Strong Digital marketing experience

- Good in verbal and written communication

- Strong data analysis skills and good knowledge of Microsoft Excel.

- Ability to think creatively

- Familiar with the latest trends in technology, marketing, digital etc

- Good to have - interest in Sports and Education sectors