HCL - Brand Manager

Shiv Nadar University - Chennai (https://www.snuchennai.edu.in/ )

Based in a sprawling campus shared with SSN Institutions, Shiv Nadar University, Chennai is committed to academic excellence. Thanks to its close links to HCL, a US$10 Billion global enterprise, the University has a keen understanding of the evolving academic and professional requirements in India and abroad. Each program is designed to help talented students become successful, job-ready professionals or world-class academics. The University promotes a culture of academic rigor, supported by ample resources, including one of the best-equipped libraries in Southern India, and extensive, world-class research facilities. The University strongly believes that its role is not limited to disseminating knowledge but to act as a catalyst for research, discovery and creation of new forms of expression and aims to become a world-class centre for research. Driven by a belief in the need for all-round development, students are provided ample sports facilities and rich campus life.

Key Responsibility Areas:

- Design and execute brand marketing and admissions marketing campaigns for Shiv Nadar University Chennai

- Build and amplify SNU Chennai's digital media presence 

- Develop and execute web, search, mobile, social media, SEO/SEM, display advertising, e-newsletter and emerging media campaigns to drive admissions and build the brand

- Leverage digital media to drive admissions numbers and work closely with the outreach team to achieve the same

- Work closely with PR team to amplify the internal activities as well as key media stories about SNU

- Manage key Shiv Nadar University brand assets to drive brand awareness and admissions

- Develop and disseminate collaterals such as videos, brochures, newsletters, eDMs, etc.

- Plan and execute outreach programs to directly connect with students, counselors, principals, schools, etc. to drive admissions for Shiv Nadar University Chennai

- Work with the University leadership to drive marketing effectiveness

Required Qualifications and Experience:

- Graduate/Post-graduate from a premier institution with demonstrated interest and experience in marketing/branding activities

- 8-12 years of experience in marketing and branding roles (agency or corporate) including design and execution of activities across channels (electronic, print, digital, etc.)

- Experience in digital marketing, ATL, BTL, events marketing and sound knowledge of marketing analytics

- Past experience of working in a high growth university/higher education set-up will be an advantage

- Experience of driving admissions outreach for higher education will be an advantage

- Demonstrated ability in problem-solving, strategic thinking, multi-tasking and project execution skills

- Excellent written and verbal communication skills