Marketing at Harappa

The Marketing team is home to brand creators and curators, copy masters, number crunchers and idea generators with a mission to make Harappa heard, seen and felt across our target markets. The team is excited to capitalize on a once-in-a-century shift towards online education and learning, in addition to creating, deploying and managing a diverse marketing mix. Guardians of the Harappa brand, the team is a balanced mix of right-brained creativity and left-brained analytical thinking that delivers impactful business outcomes.

Role

- Interact with past and current Harappa learners to gather feedback and testimonials for marketing and course development.

- Includes but not limited to: text testimonials, producing compelling storylines for, and delivering video testimonial campaigns, and coming up with innovative ways to use learner testimonials in PR

- Develop, manage and execute high-impact influencer marketing campaigns in collaboration with internal stakeholders and agency partners

- Attend weekly calls with PR agency partner to understand activity progress and project manage all tasks to delivery ensuring timelines are met

- Manage Founders social media account.

- Includes but not limited to: finding interesting articles to post, establishing the individual as an education thought leader, ensuring all initiatives are covered, copy is only published with prior approval

- Create impactful and informative client case studies across different formats (short and long form text, for social media and video) that support B2B business goals

- Produce creative and flawlessly written/edited press releases, story plugs, media responses, byline articles and other written material

- Execute digital brand campaigns with flawless storytelling to create intrigue and excitement among our different audiences

- Ensure all legal guidelines are adhered to while using any learner generated content

Requirement

- Degree in journalism, advertising, marketing or English with a minimum of 5 years of experience in PR/communications or a digital marketing role

- Good understanding of the edtech landscape, education media and the unique challenges surrounding PR

- Excellent written and spoken English

- Proven ability to solve problems creatively and remain calm under pressure

- Ability to prioritize work and complete tasks with quick turnaround times

- Have an eye for detail

- Able to work autonomously with limited supervision as well as part of a team with a range of creative people

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