Haptik - Director - Marketing

Director Marketing

Haptik is one of the world's largest Conversational AI companies, having reached over 100 million devices, and processed over 3 billion conversations till date. Haptik has been at the forefront of the paradigm shift of interaction from clicks to conversations. We have built a robust set of technology and tools that can enable intelligent virtual assistants for large brands, increasing sales while saving costs. With a 150+ member strong team across 7 global locations, Haptik is truly poised to lead the Conversational AI revolution with some of the best minds in the industry.

Go-To-Market- in enterprise software is what differentiates the best from the rest. Haptik is looking for a marketing first entrepreneur to lead one of the most critical functions of the company, reporting directly to the CEO.

Ok, you're sold, but what are we looking for in the perfect candidate?

- Overall responsible for customer acquisition across all channels including online and offline

- Responsible for brand strategy, positioning and go to market across verticals, products and geographies

- Run Product Marketing and sales enablement initiatives including defining sales strategy and pricing

- Manage and own all marketing communication including the company blogs, newsletters, videos, etc.

- Build and manage a team of 8-10 people including digital, content, and graphic designers

- Completely own all aspects of the main company website including design, content and regular updates

- Measure the effectiveness of all marketing initiatives and be comfortable with data to track sales conversions, contract value and velocity through the funnel

Requirements :

- 6-10 years experience in B2B SaaS Marketing, Communications, Brand Strategy, or related field

- Bachelor's Degree in Marketing/Business; MBA preferred

- Should have managed and developed teams at scale

- Extremely creative thinks - out-of-the-box- and resourceful at the same time

- Enjoys working with technical products and translating it to customer-friendly language

- Excellent communication skills, both written and verbal

- Strong problem solving and analytical skills

- Self-driven, comfortable with a fast-paced, always-on, highly ambiguous environment