Happilo International - Performance Marketing Manager

Roles & Responsibilities:

- Build a strong Performance Marketing strategy to reach the target audience at scale to deliver growth at optimum costs.

- Build and lead the performance marketing team towards meeting business objectives.

- Plan, strategize and execute all performance marketing campaigns through paid mediums (Facebook, Google, affiliates, etc.) & organic mediums (SEO, ASO, etc) to meet business growth.

- Launch optimized online advertisements through Google, Facebook, etc. to increase company and brand awareness.

- Implement best measurement frameworks, mine deeper insights and run A/B and multivariate tests to iterate into new ideas. Drive a mindset of building a pipeline of multiple experiments in digital marketing to drive growth.

- Measure and report performances of all digital marketing campaigns using different analytics and attribution tools to assess against goals and business impact.

- Plan and forecast monthly, quarterly, annual acquisition numbers and costs.

- Partner with the creative and brand marketing teams to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches.

- Should be able to build agile capabilities in the digital marketing portfolio to be able to meet dynamic business needs.

- Drive marketing - tech roadmap in coordination with the Tech and Product Teams.

- Collaborate with website designers to improve user experience.

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

Behavioral Skills:

- Excellent communication skills

- Strong organizational and leadership skills.

- Analytical mindset

- Should be resourceful, self-directed and comfortable with operating in ambiguity.