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18/05 HR Manager
HR Manager at Happilo International Private Limited

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Happilo International - Deputy General Manager - Brand Strategy (8-15 yrs)

Bangalore Job Code: 1097235

Skills Required Key skills;

- Brand Development

- Brand Management

- Business Development

- Marketing Collateral Development

- New Market Penetration

- Brand Campaigns

- Market Research

- Marketing Collateral Development

- Brand marketing

- Client Relationship Management

- Brand Communication

Roles and Responsibilities;

1. Lead brand strategy, manage brand & content budgets.

2. Plan the yearly brand marketing calendar, & drive communication initiatives across all channels (online + offline) to deliver business growth.

3. Craft GTM strategies & promotional plans for product launches.

4. Defining new brand extension, category extension, line extension to deliver business growth & building operational plans for the same.

5. Overseeing the creative development process for ATL channels from brief to delivery.

6. Lead Influencer/Community Management, Corporate Communications & PR.

7. Lead tactical execution of all merchandising & marketing collaterals to support Marketing team: Product Packaging, Catalog Experience, Marketplace Banners, Website Design & Promotions, Digital Ads(IG/FB/YT), CRM, Organic Social Content(IG/FB/YT/Pinterest/Tik-Tok) etc.

8. Define, monitor & optimize ROI for marketing campaigns.

9. Assess, recruit & manage agencies and external partners: Production Houses, Photographers. Influencer Agencies etc.

Desired Candidate Profile;

We're looking for a Brand Strategist to join our team and help lead the development of marketing strategies that will drive growth for our company. You'll develop informed messaging strategies to engage specific audiences and campaigns to increase the impact of marketing for early-stage companies. Your work will focus on both short-term wins and improving long-term perceptions. In close collaboration with CMO and teams, you'll provide the learning and recommendations that inform foundational product messaging strategy, marketing plans, strategic creative briefs that identify target consumer segments, key insights, potential channels, etcR

Women-friendly workplace:

Maternity and Paternity Benefits

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