Happiest Minds - Senior Manager/AD - Marketing - Infra/Cyber Security/SMAC

Title : Senior Manager/ Associate Director - Marketing - Infra / CyberSecurity/SMAC

Qualification : MBA / Bachelor's Degree

Years of Experience : 7-12 years

Reports to : CMO

Location : Bangalore

Responsibilities :

- Able to spearhead Demand generation activities comprising of Analyst Relations, PR, Digital Marketing, Social Media, Events

- Build up strong relationship with Analyst community, eg Gartner, Forrester, etc

- Good understanding of IT Services / Infrastructure Management

- Ability to understand trends from Technology, business and help Domain/Practice to come with their strategies.

- Building Market Campaigns, Digital Content preparation, and collaterals

- Ability to work with Domain and Practice team to get relevant contents to Media and PR.

- Work closely with Corporate Marketing team for website, white papers, collaterals

- Creating thought leadership content and influencer engagement strategies

- Driving SEO/SEM strategies and tactics: via Blogs & Forums, Page Optimizations, Remarketing, Landing Pages, calls-to-action, lead gen content, email campaigns, Online promotions (web directories), Link building activities, etc.

Experience required :

- Around 7-12 years of experience

- Excellent communication, and able to articulate, create stories and themes

- Experience in Infra or CyberSecurity or SMAC(Social, Mobily, Analytics, cloud) is Mandatory

- Innovative thinker capable of operating both in a strategic capacity and a hands-on/execution capacity

- Ability to operate with minimal supervision, manage multiple campaigns effectively and efficiently

About Happiest Minds Technologies :

- Happiest Minds enables Digital Transformation for enterprises and technology providers by delivering seamless customer experience, business efficiency and actionable insights through an integrated set of disruptive technologies: big data analytics, internet of things, mobility, cloud, security, unified communications, etc. Happiest Minds offers domain centric solutions, IPs in IT Services, Product Engineering, Infrastructure Management and Security.

- These services have applicability across industry sectors such as retail, CPG, e-commerce, banking, insurance, hi-tech, engineering R&D, manufacturing, automotive and travel/transportation/hospitality.

- As a Mindful IT Company, the focus is on Being Mindful and Doing Mindful which involves perceiving immersively, processing non-judgmentally and performing empathetically. 60 minutes in a week is committed towards inculcating a mindful approach within the organization, using a select set of tools and techniques. Headquartered in Bangalore, India, Happiest Minds has operations in the US, UK, The Netherlands, Australia, Middle East and Turkey.