Hansa Cequity - Strategic Account Manager

Company Background : Hansa C Equity founded in 2007 helps companies build customer relationships using technology through exclusive marketing and analytic stands.

With a data driven marketing thinking and strategy we help companies leverage the power of technology through propriety and best in class marketing automation and analytics platforms.

Our data consultants understand and unify data from multiple sources. Our analysts and customer marketing specialists glean out insights and understand our clients customers and prospects. Our campaign management and digital marketing consultants then move in to create meaningful engagements opportunities in a multi-channel environment.

Role : Client Management/ Engagement

Main Interactions Internal : Liaison with employees at all levels & functions.

External : Managing client relationships

Key Responsibilities :

- Marketing - Performing in an analytical, result-oriented environment, responsible for design and implementation of Campaigns & Promotions, Loyalty Program management,Customer Database Management and customer analytics achieving exceptional ROI throughout.

- Designing and implementing solutions for clients to achieve the predetermined objective within the specified time frame, policy and budget parameters.

- Consulting and advising clients on their marketing plans to effectively run the deployed solutions.

- Customer contact strategy - Campaign management, profitability analysis and multichannel integration.

- Loyalty Strategy - Conceptualization, design and implementation of loyalty programs,analysis of Loyalty data

- Formulate and implement strategy and long term roadmap for the client.

- Responsible for conceptualizing deployment and analysis of campaigns across the clients.

- CRM - Managing client queries and escalation within the agreed time frame, client retention and customer satisfaction by providing appropriate solutions and timely servicing.

- Key Client Interactions - Responsible for retention of clients by frequent interactions and building relationships, developing cross functional engagement across clients.

- Be able to consult and advice clients on optimizing use of customer data to make meaningful impact to their business

- Handle cross-functional teams like Data Analysts, Creative teams and Campaign Delivery teams to ensure high levels of team work and delivery

Profile, Experience & Qualification

- MBA/Post Graduate with at least 6 years of experience in Client Facing / Account management role