Company Background

Hansa C Equity founded in 2008 helps companies build customer relationships using technology through exclusive marketing and analytic stands. With a data driven marketing thinking and strategy we help companies leverage the power of technology through propriety and best in class marketing automation and analytics platforms. Our data consultants understand and unify data from multiple sources. Our analysts and Customer marketing specialists glean out insights and understand our client's customers and prospects. Our campaign management and digital marketing consultants then move in to create meaningful engagements opportunities in a multi-channel environment

Job Title: Consultant - Digital Transformation

Job Location: Mumbai

- The incumbent should understand how the value flows in your industry, and how Digital can make an impact.

- Someone with a keen eye for what your customers want, how they behave, what their preferences are and how digital fits in.

- An architect who designs digital products, services or solutions to address your customers needs.

- Someone who design new digital ventures, mobilize them and know well how to fund them.

- Visionary who can see how the digital venture will disrupt the industry to deliver value to our client.

- Someone who can create a revenue plan, a marketing plan, a sales plan and digital operations playbook to commercialize the new digital business.

- And, one who will not hesitate in rolling up the sleeves to take lead of the new digital business for the client, if needed.

- Develop and deliver new, cutting-edge, digital transformation business through trust and value-led relationships with clients.

- Develop digital and multi-channel digital marketing strategies for clients.

- Conduct value analysis, creating the business case.

- Be a thought-leader in Digital Industry challenges, trends, solutions, and economics.

- Help Industry Leads in creation of a digital value architecture for the industry.

- Develop plans to help clients achieve their digital vision by bringing together, products and services (digital strategy, content. management, campaign management, multi-channel analytics, user experience, and e-commerce/omni-channel commerce).

- Provide ongoing strategic and operational guidance to support new business activities and existing client relationships.

Qualifications

- Minimum of Bachelor's degree in related field

- Minimum of 5 years of experience in Digital Strategy, eCommerce, or Digital Marketing for a Top Tier consulting firm, digital agency or a Fortune 2000 company

- Minimum of 5 years of leading large scale strategy/transformation initiatives

Preferred Skills

Core management consulting skills including:

Visioning workshop facilitation

Client interviews / focus groups

Problem-solving

Strong verbal and written communication skills, Story-telling

- Quantitative & qualitative value-case development

- Client relationship skills and strong business development acumen

- Ability to thrive in an ambiguous/start-up environment as the business develops and scales

- Experience with defining high level enterprise digital architectures, and applying digital marketing and development best practices to support strategy recommendations

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