Hansa Cequity - Associate Director - Analytics

Company Background :

Hansa C Equity founded in 2008 helps companies build customer relationships using technology through exclusive marketing and analytic stands. With a data driven marketing thinking and strategy we help companies leverage the power of technology through propriety and best in class marketing automation and analytics platforms. Our data consultants understand and unify data from multiple sources. Our analysts and Customer marketing specialists glean out insights and understand our client's customers and prospects. Our campaign management and digital marketing consultants then move in to create meaningful engagements opportunities in a multi-channel environment

Job Title : Associate Director

Job Location : Koramangala, Bangalore

Job Purpose :

- Drive data based decision making by providing actionable insights from customer behaviour and engagement across various touch points

Educational Criteria :

- MBA/Masters in Statistics/Economics/Maths/ Strategy.

Key Responsibilities :

- Engage with business teams, understand the business needs and formulate the requirement into structured project framework with clear milestones and implementation plan

- The incumbent will play an analytical role where he develops and applies analytical algorithms and methods where possible with a view of driving and enhancing data systems and streamlining business processes.

- In this capacity, he strives to improve the quality of analytics solutions on a consistent basis.

- The incumbent will be leading the analytics and warehousing departments in the creation of high quality analyses for all functions of the business and in the definition of metrics that track the business's performance at different fronts

- Also endeavors to create new data-driven approaches for the purpose of generating business insights through data analytics, information visualization, and addressing unanswered business issues in a proactive manner.