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CEO / Co-Founder at Hamee India
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Hamee - Online Performance Marketing Manager (2-5 yrs)
About the Role:
1. Responsible for rapidly acquiring and retaining new customers through an aggressive and entrepreneurial approach to constantly testing, measuring and iterating.
2. Managing and optimizing new acquisition and retention campaigns across all channels including paid Social, Search, Display, Mobile, and Email.
3. Continually improve both profitability and growth metrics while constantly testing new acquisition and retention channels.
4. Closely monitoring, measuring and reporting on paid marketing-driven growth. Must have knowledge with SEO activities.
5. Prioritizing initiatives leading to the greatest returns for spends
6. Working with creative, product and merchandising teams to develop best in class marketing campaigns optimized for conversion, relevance and customer shopping preferences
7. Analyze and prepare performance reports and strategy updates for internal stakeholders - you must own the ins and outs of campaign strategy, planning, management, and measurement.
8. A/B test landing pages, messaging and multiple user experiences
9. Ensure maximum visitors from new methods adopted, must have in-depth experience in acquiring new visitors
10. Setup best-in-class processes for the performance marketing team at Hamee India.
What You'll Need
1. 2- 5 years of experience in performance marketing.
2. Knowledge of the digital and mobile app landscape across India
3. Great communication and interpersonal skills to work effectively across multiple teams in an ambiguous, fast-changing environment
4. Excellent negotiation, quantitative and analytical skills and deep familiarity with marketing CPA, CPC, CPM, ARPU, and LTV.
5. An understanding of the nuances of both the demand and supply side of a marketplace.
Salary offered: 6 - 8 LPA
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