GUS Education - Head - Search Engine Marketing

Role : Head of Search Engine Marketing (SEM)

- Min 10-12 years experience in working with PPC, SEM, and preferably with other paid channels to generate leads/customers/enquiries.

- Any graduate with Excellent oral and written communication skills.

- Your majority experience should be on the agency side with strong client management skills as this job requires stakeholder management of international marketing directors from our various institution located across the globe.

- In-depth experience of Google AdWords, Bing, Yahoo, Programmatic, SA360 etc

- Ideal candidate brings a combination of managerial, strategic, commercial and creative thinking qualities along with the ability to adopt a hands-on approach to the role. They will lead a team in building progressive growth and maintain the senior level and client relationships

KEY ACTIVITIES & RESPONSIBILITIES :

- Define and execute the PPC team vision.

- Build and execute a paid acquisition program to generate new inbound leads on SEM platforms;

- Manage the paid acquisition PPC spend to budget with a strong focus on ROI.

- Hands-on experience of Google AdWords and of running ad campaigns on the major media networks and ad exchanges.

- Manage direct reports of 5-6 PPC managers, specialists and Group of sr. and jr. executives.

- Liaison with other teams within digital marketing (Paid Social, Affiliate & SEO), and Analytics and business intelligence to ensure your team collaborates on knowledge sharing and maximises learnings from others to the clients' benefit.