Gulf Marketing Group - Performance Marketing Executive

About the Role :

- Handle end to end Performance Marketing for GMG's eCommerce businesses including SSsports.com, Dropkick etc.

Core Responsibilities :

- Build, plan and implement campaigns in line with the overall digital marketing strategy

- Formulate media plans in response to the latest audience figures and historical campaign data, be it on Google Network, Facebook, Twitter, LinkedIn, 3rd Party Publications, etc.

- Strategize, plan, execute Creative Strategy for all digital marketing channels; identify creative optimizations.

- Own end-to-end execution of digital marketing campaigns while liaising across functions - Creative, Product, Analytics, Categories and Tech

- Working cross-departmentally to align campaign strategies and goals across the organization

- Digital Media Buys for campaigns in order to optimize the spends to meet the target

- Measure KPIs on every campaign and report on a regular basis. Develop integrated digital media strategies.

- Negotiate and purchase digital advertising space.

- Continuously optimize campaigns through structured problem solving and in-depth, data-backed solutioning.

- Liaise with Analytics team for any data requests with the aim of driving efficiencies

- Align with CRM team to leverage customer data to be used in performance channels

- Manage tracking and channel audits on a regular basis and maintain logs

- Develop mobile marketing strategies and performance metrics

- Budget tracking and monitoring

- Advise on optimization / bidding / competitive strategies

- Supports the function to evaluate the effectiveness of campaigns and assist the manager to devise strategies for improvement

- Analyze and present findings from campaign analysis to the manager to facilitate decision making processes

- Keep abreast with industry, market trends and best practices to identify new digital opportunities.

- Maintain strong relationships with Digital media suppliers and stay abreast of market conditions.

- Has stellar negotiation skills, follow-ups, and project management skills

- Managing finance of the campaigns - managing and monitoring campaigns, expenses, invoices.

Qualifications :

- 5+ years in performance Marketing - strong preference will be given to candidates that have worked within e-commerce / agency side

- Experience creating and running e-commerce ads on Facebook, Google, Snapchat and Tik Tok (Mandatory)

- Understanding of marketing funnel approach

- Understanding of Web analytics, comfortable analyzing web analytics reports in GA and translate them into actionable insights from a Performance Marketing perspective

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