Growth & Retention Manager - Education

Roles and Responsibilities:

1. Creating a marketing plan to drive growth & increase engagement, retention & revenue from users

2. Constantly optimize marketing activities to improve return on investment.

3. Allocate budgets and analyze and recommend modifications to ad spends.

4. Using Engagement & Analytics platforms for journey building & segmentation of users for targeted campaigns

5. Reducing churn and uninstalls of users from portal and app

6. Re-engaging with users to increase their time spent on the site or app

Required Skills:

1. Prior experience working in a consumer or B2C business is a must.(In the education sector will be a plus)

2. Prior experience using Engagement & Analytics tools (such as Appsflyer, Mixpanel, Clevertap, Moengage, Netcore, Webengage etc)

3. Strong understanding of Remarketing campaigns

4. A strong grasp of web analytics, A/B testing, and metrics-driven marketing