Growth Marketing Manager - B2C

Job Requirements :

- Build and manage sophisticated nurture programs for users in different segments and stages of the funnel

- Build product recommendations across multiple channels

- Set up effective promotional, transactional, lifecycle, and triggered campaigns that drive growth, retention, and win back

- Collaborate across teams, including marketing, category managers, and merchandisers, on strategy and the content creation process

- Own the strategy, plan, delivery and optimisation of the plans across SMS, email, push notifications and any other relevant channels that need to be activated quickly to ensure we don't lose users

- Continuous optimization - regularly reporting on key lifecycle marketing KPIs and campaign performance, making recommendations on how to continuously build upon the program

- Establish rigorous AB testing processes to test creative design, content, email cadence, and timing to constantly improve performance

- Partner with our product and data teams to uncover user insights and develop more tailored experiences for our users

- Obsess about the management of the life cycle and cohort behaviours; find opportunities to engage customers without over contact - make it feel natural, timely and relevant

- Collaborate with stakeholders across the organisation to ensure a consistent, positive experience for customers at all touchpoints.

Qualifications :

- 2-4 yrs of in-depth experience in full customer lifecycle marketing /CRM, preferably in a startup context (eComm, delivery, or food space). B2C operation and experience of the same is required.

- CRM experience (must have)

- Self-driven and flexible enough to work in a hyper-growth environment. We can't be married to the plan.

- Comfortable with data and metrics; Strong analytical ability with test and learn mentality for tweaking, experimenting, and continuous optimization.

- Intense curiosity about data and the insights it holds about our customers.