Growth Marketer /Senior Growth Marketer - Bangalore/Mumbai

Company : Leading global content marketplace

Location : Mumbai/Bangalore

Role : Growth marketer/Senior Growth marketer

- Experience in Clevertap, MoEngage, Web engage is mandatory

- We're looking for someone who is enthusiastic, comfortable with uncertainty, flexible, great with people, understands our technical vision, and isn't afraid to roll up their sleeves and get their hands dirty.

- Every day is an opportunity to bring your vision to life, and to expand, learn, and grow. No idea is left unconsidered.

- No voice is left unheard.

Conversion Rate Optimization :

- Own entire funnel from sign-ups through onboarding, engagement and referrals,

- Track and report numbers across the funnel and set metrics to achieve

- Use marketing channels not limited to emails/SMS/WA/chatbots etc to drive the leads across the funnel.

- Work closely with the sales team to define the lead scoring algorithm to qualify the acquired leads

- Understand the potential product gaps across the funnel and cascade them with relevant data to the product owners.

- Setup A/B infrastructure for deriving results and confirming a hypothesis

Retention & Revivals :

- Define the upsell and cross-sell funnels and strategize drip campaigns leveraging the various marketing channels available to drive adoption

- Develop and execute webinars, seminars, field events, and product launches to drive organic growth

- Ideate marketing campaigns to get customers back on the platform

- Define activation/reactivation metrics for all funnels and benchmark campaign performance according to that

- Drive changes to the product flow by working with the design team to drive adoption.

Skills & Experience Requirements :

- 2 to 5 Years of experience

- Have a willingness to be flexible ; Works beyond what is described in the job description.

- Ability to deliver results under pressure.

- Be able to multitask and work under strict deadlines

- Be able to work efficiently under minimal supervision