Industry - Banking / Financial Services / Broking

Category - Sales & Marketing

Job Type - Permanent

Job Description - Plan GTM strategy for new product lines and features.

Design the key growth metrics for new product lines.

Client Details

Our client is a Series B Fintech organisation, and are one of India's fastest growing next-gen company with a mission to provide financial inclusion to the under-served market with its headquarters in Bangalore.

Our client has been supported by some of the most reputed fintech investors, and has been recognised nationally and internationally for its efforts at Google's Launchpad Accelerator, Global Inclusive50 by MetLife, VISA, IFC, etc.

Description

- Periodically revise the required growth metrics for existing products to match the business plans.
Research product flows and customer feedback to identify the issues that impact customer growth.

- Coordinate with the Product team to ensure effective implementation of the growth plan.

- Utilise marketing intelligence to vet key segments and target.

- Coordinate with the marketing team to achieve the growth metrics.

- Have 1-3 years of work experience.

- Possess analytical mindset and problem-solving approach.

- Have a desire to understand consumer behaviour.

- Understand and love technology, and see every problem from a technology lens.

- Be comfortable working hands-on in a fast-paced start-up environment.

- Be curious about metrics and execution processes, and keeping an eye out for details.

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