Designation- Growth Lead Responsibilities : - Own D2C Sale Performance & Profitability (P&L) - Drive/Execute D2C growth campaigns, focused on key metrics related to growth, sales, P&L management, LTV & more - Take ownership right from ideation to implementation of growth initiatives - Deploy a data-first approach; execute, measure, refine, improve - Segment customer base on various transactional/behavioural features to design effective micro level campaigns - Monitor customer funnel & identify new levers of growth and apply them to the business - Design cross sales levers for existing customer base - Drive cross function initiatives key to D2C growth - e.g. getting website design/ content tweaked for conversions, improving website traffic through SEO & paid promotions, going beyond price discounts etc. - Suggest & drive implementation of new features/product innovations whenever necessary basis understanding of consumer behaviour - In addition to products, own and grow sales for existing & upcoming service offerings by the company - Drive execution of new features, experiences, offerings to structurally and sustainably grow the D2C business - Help implementation of best practices across other paid marketing channels - e.g. 3rd party E-Com portals - Spearhead internal change management to create a customer centric organisation - Build and lead a strong D2C growth function over time

Delhi NCR

Growth Lead - FMCD/Internet/Online 

Growth Lead - FMCD/Internet/Online  ,Job Description for Growth Lead - FMCD/Internet/Online  in ABC Consultants in  Delhi NCR for (5-10) years of experience. Apply Now!

Job Description for Growth Lead - FMCD/Internet/Online  in ABC Consultants in  Delhi NCR for (5-10) years of experience. Apply Now!