Profile: Growth Lead About our client Led by the team of IIT-IIM alumni, the digital platform is focusing on the growth and proper education and training of the brightest minds in the country preparing for Competitive exams. It is one of the largest and fastest-growing education-technology company that offers products like live-video classes, on-demand video courses, mock tests, and books focused on government examinations. Job Description: The client is looking for a senior role in product who will lead all our product related activities and work closely with marketing team for everything from digital campaigns to advertising and creative projects. The responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. Qualification & Experience: - Extremely data driven individual with minimum 6+ years of relevant experience - Experience with B2C products selling - Experience with marketing & customer analytics software's - amplitude, Clevertap, Moengage etc. - Handled team, excellent communication skill, Sense of ownership and pride in your performance and its impact on company's success Responsibilities: Strategy: - Design campaigns based on buyer persona, product lifecycle and industry events. - Complete ownership for revenue generation - Constantly look at competitors and provide SWOT analysis and identify their success factors. - Create audience segmentation & identify keywords and message for different buyer personas. - Drive traffic as well as maximize channel-wise LTV/CAC for all paid marketing campaigns. - Identify, analyze each channel to create a sustainable channel for user acquisition. - Conceptualize & implement paid marketing campaigns on each channel (SEM, Display across networks, FB & more). - Drive conversions through re-marketing campaigns. Identify the right channels to re-target users - A/B test: audience targeting, ad copy, creative, landing page and more. o Strong understanding of bidding strategies for various ad platforms. - Implement Affiliate Marketing Programs & optimize for ROI. Industry Trends: - Keep pace with digital marketing industry trends, new channels and other developments - Should have deep understanding of how GoogleAdwords, Bing, Affiliate algorithms actually work. Tools: - Deep Knowledge of Ad Platforms: Adwords, Facebook Ads, Keyword Planner & others - Adjust/Apsalar/similar, Analytics/BI tools/SQL/Excel (GA, Mixpanel, Looker, similar)

Delhi NCR

Growth Lead - EduTech 

Growth Lead - EduTech  ,Job Description for Growth Lead - EduTech  in Simply People in  Delhi NCR for (6-12) years of experience. Apply Now!

Job Description for Growth Lead - EduTech  in Simply People in  Delhi NCR for (6-12) years of experience. Apply Now!