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27/04 Reji Kuruvilla
Manager - HR at Entrust Global Group

Views:181 Applications:69 Rec. Actions:Recruiter Actions:29

Growth Hacker/Specialist - Marketing - Consulting Firm (6-10 yrs)

Noida Job Code: 918852

Responsibilities:

- Bringing traditional and creative ideas on how to grow KPIs (User acquisition/ traffic/ sessions/ app downloads/ lead generation as applicable)

- A/B testing those ideas for bigger growth.

- Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric.

- Driving traffic to your website, landing pages, social media, apps

- Understanding conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks to any businesses.

- Working with the AARRR Sales Metrics (Acquisition - Activation - Retention - Referral - Revenue) - Optimizing channels in order to always improve the performance of one's business.

- Scaling and Automating the growth processes.

- Knowledgeable about referral marketing and being able to create viral growth

- Identify and present industry trends and insights

- Hands on experience of working on analytics tools like Google Analytics, Comscore, Mix Panel, Chart Beat, Azure, SalesForce, Jira etc

- Analyzing the data and users- feedback. Regular Reporting and Dashboards presentation as per business needs

- Creating new strategic partnerships for growth and vendor management

Basic Qualifications :

- Previous working experience as a Marketing Growth Hacker or Digital Marketing specialist

- In-depth understanding of SEO factors/ paid digital campaigns and key algorithm updates

- Hands-on experience with web analytics and A/B testing tools

- Domain expertise in UI/UX best practices

- Outstanding analytical and problem-solving skills

- High standards of excellence and attention to detail

Basic Requirements :

- Preferably Bachelor's Degree in Digital Marketing or related field

- Proven history of delivering successful digital/ acquisition campaigns

- Excellent time management and project management skills

- 6-8 years of experience with digital/ online company

- Multitasker and capacity to work under pressure and tight timelines

- Demonstrated Analytical and presentation skills

- Excellent verbal and written communication skills with attention to detail

Women-friendly workplace:

Maternity and Paternity Benefits

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