Growth Hacker - SEO - IT - IIM/IIT/NIT/BITS

Exp. 3.0 - 6.0 Year(s)

Annual Fixed CTC Min : 8.0 Lacs Max: 12.0 Lacs

Working days 6

Job responsibilities:

- Choosing in accordance with the other departments which metrics/KPIs (Key Performance Indicators) to focus on

- Bringing traditional and creative ideas how to grow those KPIs

- A/B testing those ideas.

- Analyzing the data and users- feedback

- Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric.

- Driving traffic to your website, landing pages, social media, apps Working on a lean startup process

- Working with the AARRR Sales Metrics Diagram (Acquisition - Activation - Retention - Referral - Revenue)

- Prioritizing growth channels

- Optimizing channels in order to always improve the performance of one's business

- Scaling and Automating the growth processes Knowledgeable about referral marketing and being able to create viral growth

Requirements for the Job:

- Deep understanding of SEO/SEM/SMM/ASO, social and viral mechanics

- Proven track record of optimizing and improving keyword rankings on major app stores (iOS App Store and Google Play Store).

- Experience with mobile userbases, cohort studies, ROI analysis, revenue-per-user metrics.

- Comfortable with GA and web marketing technologies such as Localytics, Optimizely, AppsFlyer, AppVirality, KissMetrics, ClickTale, MailChimp for email marketing campaigns, HubSpot for CRM, sales and marketing purposes, Zapier to automate workflows, etc.

- Minimum 3-6 years of experience in digital marketing (Mobile Apps product experience is a must).

- Team-focused and highly collaborative but comfortable in driving direction on your own or with little direction

- Expertise in data-driven marketing

- Ability to analyze complex data sets

- Demonstrated success and passion for collecting and using customer insights to drive strategic decisions

- Conversant in multiple marketing and sales channels;

- Knowledge of SEM, email, sales development, and product user experience

- Excellent written and verbal communication skills