Growth Hacker - Digital Marketing - Real Estate

Paid Marketing Manager duties and responsibilities :

- Lead and support the implementation of our paid marketing strategies

- Examine correlations between prospecting activities, revenue, and budget

- Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics

- Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition

- Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs

- Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs

- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying

- Monitor market intelligence and keep track on competitor movement and market situation