Growth Hacker - Consumer Business - BFSI - IIM/ISB/MDI/FMS

Roles and Responsibilities :

- The role offers you the opportunity work to come up with growth strategies and taking your career to the next level by working on a new age product with a leader.

- Please note strong proven expertise in Consumer Growth Hacking is a must.

- Digital performance marketing campaigns is a must have.

The role will involve :

- Developing new initiatives and building B2C growth strategies across channels, organic and paid with focus on optimizing conversions.

- Adding value to the business by analyzing large datasets (cross channel impact/attribution) and improving campaign effectiveness.

- Develop and deploy campaigns including : Channel planning, budget management, creative development, tracking, reporting, optimization, and innovation.

- Monitoring day-to-day performance across multiple marketing channels and uncover opportunities for scalable user growth

- End to end execution of of growth initiatives across channels of growth initiatives across channels (SEO, PPC, Content, Affiliates, Email, Video & Social media etc.) in collaboration with Product, Engineering, Design and Sales teams.

To fit the bill :

You must have :

- Bachelor's degree preferably in software engineer with 4-5 years in a performance marketing role across organic and paid channels. You would have done your MBA from a prestigious School

- Hands on experience across essential acquisition marketing channels SEO, PPC, Content, Affiliates, Email, Video & Social media etc.

- Thrive in fast-paced environments and can adapt quickly to shifting priorities

- Proven expertise in developing, executing, and measuring integrated growth campaigns

- Deep experimentation experience and mindset with a proven track record of executing A/B tests, optimizing campaigns and translating data into insights

- Should have experience in Product Launches (Product Hunt, etc.) and PRs

- Strong interpersonal and communication skills

An MBA from a good B school with at least 2 years of experience.

The role will be home based during Covid times and then at Lower Parel- Mumbai

Please apply only if you like to do hands on work and at the same time can think strategy and scale up as needed.

Role : Social Media Marketing Manager

Industry Type : Banking, Financial Services, Broking

Functional Area : Marketing, Advertising, MR, PR, Media Planning

Employment Type : Full Time, Permanent

Role Category : Online/Digital Marketing

Interested please write to us with a cover note on why you think you would be a great fitment to the role along with your experience in various marketing channels, campaigns handled, international markets explored, impact of campaigns led and any projects that could be of reference