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28/12 Prachi Gidwani
Talent Acquisition Executive at Growisto

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Growisto - Associate Project Manager - Digital Marketing (2-4 yrs)

Gurgaon/Gurugram/Mumbai/Navi Mumbai Job Code: 876878

About the Role:

- The said position is in the Amazon marketing vertical of Growisto. Amazon is the largest e-commerce platform in the world and sellers of all sizes and nature are making it a go-to channel in their sales strategy.

- This person will have the opportunity to work with a portfolio of Amazon sellers to launch and scale their businesses.

- As an APM, you will be leveraging a range of SEO, advertising, and account management capabilities to provide end-to-end Amazon marketing solutions. You will have the exciting opportunity to use your existing knowledge of content marketing to develop and implement brand strategies for clients.

- You must possess strong relationship-building skills and be able to explore win-win opportunities by taking full advantage of our suite of offerings for sellers. You will also be in charge of driving external communication for the organization through various channels.

Key Responsibilities:

Client Consulting:

- Provide consulting to the best of marketing teams of India on digital marketing

- Understand business models of clients to create and implement a digital marketing strategy to target the right audience with a defined market segmentation

- Strategize and create a robust plan of action for clients in the retail e-commerce industry

- Establish positioning, identify target audience and develop content strategy for clients

- Analyze customer sentiment to craft content that reflects the brand personality

- Present ideas and recommendations on different levers to improve the buyer journey

Project Management:

- Use project management tools to manage multiple projects efficiently.

- Track and drive the progress of various projects to ensure timely delivery

- Analyze existing and new product listings to gather insights and determine improvement areas

- Manage all regular (and ad hoc) reporting and analysis to broaden the scope of content activities for higher growth

- Identify new content marketing opportunities based on the evaluation of internal capabilities

- Liaise with internal stakeholder and external vendors to fulfill the monthly content pipeline

- Train new team members on content development and listing optimization activities

Marketing Outreach:

- Conceptualize topics for Growisto's weekly newsletter and coordinate with internal teams to create a robust pipeline for lead generation

- Review the content structure and messaging to ensure it resonates with the target audience

- Review PR outreach collateral to ensure Growisto is positioned well in the articles

Qualification & Skills:

- Bachelor's/Master's degree with 2-4 years of work experience (preferably in brand marketing and communication)

- Strong written/verbal communication and analytical skills

- Extensive knowledge of factors affecting brand awareness, salience and affinity

- Strong project management skills including demonstrated ability to think end-to-end, manage long-term projects, and manage multiple projects simultaneously

In house digital marketing training will be given for this role, hence a digital marketing experience is not mandatory for this profile

Women-friendly workplace:

Maternity and Paternity Benefits

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