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20/04 Prachi Gidwani
Talent Acquisition Executive at Growisto

Views:1428 Applications:119 Rec. Actions:Recruiter Actions:48

Growisto - Associate Project Manager - Digital Marketing (2-4 yrs)

Navi Mumbai/MP/Mumbai/Indore Job Code: 1082869

About the role :

Our Performance Marketing vertical at Growisto is a 50+ member team where we are helping brands grow their business using Google, Facebook and Amazon channels. We cater to clients from across the world. We ascribe our success to the the way we work, our value systems and our vision to take this team to greater heights:

- We work in a consultative manner with clients to deliver better value, rather than just acting as the execution arm. We deliver work that increases value across the entire client operations. This requires us to be proactive and creative in our interactions across all channels.

- The world of performance marketing keeps on changing continually, and staying updated is the only key to stay ahead. To excel here, it is crucial to have curiosity and self-drive to solve new problems. And then, also teach others in the team about it, thereby widening the skill-base within the company.

- We may be a bunch of sharp and intelligent chaps, but it is only through extensive collaboration that we have grown, and remain one of the most capable organizations in eCommerce Marketing. We work hard to grow ourselves and also others around us.

What We Do :

We manage the below services across paid search, social and marketplace channels:

1. Ads/PPC management (the process of overseeing and managing a brand's PPC ad spend)

2. Work with CXOs and Ecommerce heads of brands to understand their business objectives and create a practical plan to achieve them

3. Analyze the performance of the campaigns and modify the plan of action depending on the result

4. Conduct regular strategy calls with the brand team to refine the strategy

To improve the performance on website, we consult the brands across :

1. Google Ads( Displaying Brand's advertisement on search engines, other websites, mobile apps etc.)

2. Facebook/Instagram Ads (Displaying Brand's advertisement on facebook and Instagram)

3. Conversion optimization (Better conversion at lower rate by optimizing brand placement in each ad auction to avoid unprofitable clicks and get as many profitable clicks as possible)

4. Google Search Engine Optimization (helps brand rank higher in search results and garner more visibility online)

5. Advance Analytics (helps businesses optimize their performances by analyzing data to make better business decisions and help analyze customer trends and satisfaction, which can lead to new-and better-products and services)

To improve the performance on marketplace, we consult the brands across:

1. SEO (the process of optimizing product listings to rank higher in searches for related keywords)

2. Inventory management and forecasting Product Pricing & Profitability Study

3. Buy Box (helping the seller's product win the Featured Offer or Buy Now Button on Amazon)

4. Competition analysis (to gain or maintain a lead over competitors)

5. Product launch plans (list of activities, ad budget estimates, market study, etc. to ensure a successful launch on Amazon)

6. Review and Sentiment analysis (to identify customer likes and dislikes, trends, etc. and leverage these to improve marketing)

7. Automation (identify potential automation opportunities in operational activities to achieve efficiency and productivity gains; so the team can focus on more productive pieces)

Your Responsibilities:

In order to embark on the next leg of growth, we need committed people managers and dedicated professionals who can deliver stellar performance for the brands we engage with:

Brand Strategy:

- Plan & execute digital marketing strategies to propel the client's retail eCommerce business (on their website or on Amazon marketplaces)

- Understand the client and their business goals from a holistic perspective to drive ROI & develop targeted growth plans

- Work directly with department heads and leaders to assess new campaigns, client targets & implement new ideas

- Consult clients and provide them effective solutions to ensure proper execution of strategies

- Prioritize team tasks and make sure that the team and the clients are aligned.

- Look for opportunities to improve processes, further efficiencies and make communication more effective

- Present ideas and recommendations across various functions in the client's business

Project Management:

- Use project management tools to manage multiple projects efficiently

- Track and drive the progress of various projects to ensure timely delivery

- Analyze website, online marketplaces & marketing campaigns with tracking systems to gather insightful data and determine improvement areas

- Measure and report performance of all digital campaigns and assesses against goals (ROI and KPIs)

- Identify, evaluate, and implement new trends in the digital marketing industry

What you'll need:

- 2-4 years of relevant work experience

- Refined written/verbal communication

- Strong analytical skills

- Ability to collaborate and deliver timely results with a team

- Ability to prioritize in a high volume and fast paced environment

- Excellent problem-solving skills with an enthusiasm for initiative

- Strong management skills including demonstrated ability to think end-to-end and manage long-term projects

Who Should Consider Joining:

- If you like challenges and think from a first principle basis,

- If you are driven to take ownership and get on the driver's seat,

- If you have the aspiration to grow fast in the dynamic environment of a start-up,

- If you are a collaborative team member, who believes in collective success,

- If you are someone who makes objective, fact-based decisions

Who should not consider joining:

- If the role description does not excite you, then you should not join us

- We are a startup and things will move fast. If you are not comfortable in a fast-paced environment, then you should not join us

- If you are not a self-starter who is willing to learn & experiment more, then you should not join us.

What We Offer:

- Limitless growth and learning opportunities

- A collaborative and positive culture - Your team will be as smart, helpful and driven as you.

- Guidance and mentorship from industry experts and renowned IIT Alumnus

- In house digital marketing training from specialists, hence a digital marketing experience is not mandatory for this profile

- An opportunity to make an impact - Your work will contribute directly to our strategy and clients' growth

Women-friendly workplace:

Maternity and Paternity Benefits

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