Group Product Manager - Pharma

- Independently handle brand management responsibility for allocated brands. Brand portfolio to include strategically important brands of the Division

- Achieve top-line, market share and bottom-line targets for the brands assigned

- Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns

- Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force

- Analyze market conditions and forecast sales on a regular basis

- Monitor ROI on brand strategies

- Monitor competitor activities

- Conduct research as per the brand need (analyze customer behavior, perception-attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.

- Develop and implement Annual Operating Plan for brand portfolio

- Undertake fieldwork to capture insights

- Effectively collaborate with sales team and cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies

- Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement

- Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force

- Effectively coordinate with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc.

- Lead Divisional initiatives which are of significant impact to the business / organization

- Buddy to new brand managers in the team

- Mentor/Guide to management trainees in the team