Group Product Manager - Marketing - FMCG

- Implementation of Brand Plans

- Monitoring the performance of the brand in the marketplace:

- To constantly monitor the performance of brands in the market by monitoring market share, competition activity, through active interaction with Regional/Branch Sales team

- To obtain the first-hand feel of the brand performance in all focus markets through trade visits and interaction with trade and consumers

- Initiate consumer research wherever necessary to obtain consumer insights as an input to brand strategy.

- Brand equity building: Develop the communication strategy for brands when necessary, develop agency briefs and coordinate with an agency on developing communication for various brands.

- Initiate pack change when necessary, writing the creative brief, coordinating with the design agency, ensure label pre-test, manufacture liaison and label roll out.

- To constantly evolve ways to increase market share for each brand - assess the performance of such activity

- Act as matrix manager for a set of brands in a certain stipulated geographical area