- Brand management and responsible for allocated brands. Brand portfolio to include strategically important brands of the Division
- Analyze market conditions and forecast sales on a regular basis, monitor ROI on brand strategies.
- Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns
- Conduct research as per the brand need (analyze customer behavior, perception-attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.
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