HR Consultant at ABC Consultants
Views:2816 Applications:182 Rec. Actions:Recruiter Actions:18
Group Product Manager - FMCG (5-7 yrs)
Sr Brand Manager for a leading Food & Beverages major based at Bangalore
Exp : 5-7 yrs
CTC : 12-17 Lpa Max
Location : Bangalore
Job Profile :
- Ensure implementation of marketing plan and closely monitor various aspects of the plan to check for plan performance in line with business objective
- Gain consumer insight through market visits, first hand interaction with consumers, initiating market research where required and use this as an input into plan development.
- Develop a marketing strategy for the portfolio brands
- Ensure development of individual brand plans, activity charts for all focus brand/market combinations
- Constantly look at new opportunities in various markets in terms of SKUs, possible brand introductions, suggest new product launches, etc.
- Be abreast of the emerging trends in the market place and align marketing plan with the changing market dynamics.
PROFITABILITY: Responsibility limited to ensuring optimum utilisation of marketing budgets, and restraining the spends within specified limits
ANNUAL BUDGETING for the Brands being handled.
- MBA in Marketing from a premier B school with 5-8 years
- Prior exposure to brand management involving conceptualisation and implementation of activation programs, liaison with media/advertising agencies, basic understanding of Market research.
- At least 2 years of sales experience mandatory
Please Note - CVs only in word format should be uploaded.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.