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06/04 Anshu
Sr Consultant at PeopleKonnect

Views:3219 Applications:74 Rec. Actions:Recruiter Actions:41

Group Product Manager - Credit Cards - Bank (10-13 yrs)

Mumbai Job Code: 323164

Opening for Group Product Manager for a Large Private Bank-:

Location Mumbai

Experience 10yrs+

MBA Qualified

Grade Chief Manager

- Total of 7-8 years of post-qualification experience

- Minimum of 4-5 years- experience in product marketing of payment products (Credit cards, Debit card etc)

- Experience in digital marketing or handling mobile app products

- Team management experience


- Identify key areas of growing consumer spends and engagement on ICICI Bank Credit Cards

- Creating the annual customer engagement calendar and managing budgets for the same

- Analysis of consumer spends data to identify behavioral patterns and creating campaigns which help build spends on a particular pattern

- Developing communication campaigns through new age media (Social Media, Mobile Applications, etc) for customer engagement

- Identification of portfolio level interventions through analytics and executing the same using different mediums for required results

- Managing relationships with internal and external stake holders - Analytics, Campaigns, Alliances, Agencies, Merchants, network partners, etc

- Understanding important portfolio parameters to be in line with business goals

- Hands on approach for analytics for in-depth understanding of portfolio and campaign execution

- Identifying new technology initiatives and coordinating with Tech team for development of solutions which address better customer engagement or increases business profitability

- Industry and Competition tracking to building stronger proposition for ICICI Bank Credit Cards Customers

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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