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12/03 HR
HR at Careerist Management Consultants

Views:630 Applications:239 Rec. Actions:Recruiter Actions:174

Group Product Manager - Brand & Marketing - Beverages - IIM/ISB/FMS/MDI (5-9 yrs)

Bangalore Job Code: 807935

Group Product Manager - Beverages  MNC - Brand and Marketing - Premier B school


Group Product Manager - Beverages


Position : Group Product Manager (Beverage)

Reports to : General Manager- Marketing

Industry : FMCG (Beverage)

Location : Bangalore

Team size : IC role

About Client : Our client is a renowned MNC and Market Leader in its operating space in the FMCG industry.

Key responsibilities :

- Managing the entire P&L of the brand, Preparing and executing annual brand plan, marketing communication, media plan, events and activations, BTL activities, packaging design, new product development.

- To take care of all aspects of the brand performance. Plan and organise the implementation of brand strategy to ensure the development of the brand.

- To obtain first hand feel of the brand performance in all focus markets through trade visits and interaction with trade and consumers and Regional/ Branch Sales team.

- Initiate consumer research wherever necessary to obtain consumer insights as an input to brand strategy.

- Brand equity building: Develop the communication strategy for brands when necessary, develop agency briefs and co-ordinate with agency on developing communication for various brands.

Desired Skills & Expertise :

- MBA in Marketing from a Premier B school (only).

- At least 5 years of experience including at least 3 years in Product/ Brand Management of Foods/ beverages product line.

- Needs to have the ability to build an excellent rapport with all key contacts.

- Excellent communication skills and Analytical ability.

Women-friendly workplace:

Maternity and Paternity Benefits

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