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15/06 Preetham
Founder at Winnerbrands

Views:624 Applications:241 Rec. Actions:Recruiter Actions:46

Group Product Manager/Brand Manager - AlcoBev Conglomerate (4-7 yrs)

Bangalore Job Code: 1111085

Group Product Manager | A leading AlcoBev Conglomerate

About :

The company is considered a market leader in India in the Alcohol Beverages category, having a presence in 69 countries, their flagship brand has achieved recognition in Indian and International markets and continues to remain one of the highest purchased brands even today in this category.

They are building a strong product team and are looking at a Product Manager/ Group Product Manager who will help with Product Strategy, Budget Management, Market Research, Campaign Design, Marketing Innovation, and Marketing Operations. The role will report to the Category Head. This is a great opportunity for someone who is looking to grow in the field of FMCG and Food & Beverage.

Key responsibilities:

1) Product Strategy and ATL Budget Management

- Determine brand performance from past year indices, determine brand strategy and objectives for the financial year (e.g. footprint expansion, unaided awareness score increase, brand trials)

- Determine priority markets, and marketing activities, devise the required budget for all activities (performed bottom-up) to achieve brand objectives and plans

- Determine on-ground activation of consumer engagement activities planning (e.g. IPL, Sunburn); Draw up budgets and detailed plans

- Lead day-to-day budgetary management involving sponsorships, costs, and overheads for the brand

- Coordinate with the Sales team to understand the breadth of distribution, volume output per outlet, types of outlets and visibility required, signage, and other on-ground sales requirements

- Lead coordination with and reporting to global stakeholders to gain insight into the best practices from other markets and leverage existing assets during creative development;

- Drive alignment with product strategy to the global brand strategy and direction

2) Market Research and Consumer Insights

- Drive analytics from the research to determine the future outlook for the brand under the purview

- Partner with external consultants to plan and implement market research activities and post-campaign evaluation studies for the brand

- Define the brief and research scope for the brand; Draw inferences, in partnership with the agencies and market research consultants

- Support brand diagnostic and development research led by GPMs; Support Definitive Research (e.g. consumer profiling, demographic study) conducted at the departmental level

- Independently assimilate learnings and inferences from available syndicated studies and conduct market visits to understand the on-ground sentiment

3) Campaign Design and Marketing Innovation

- Contribute to the development of the annual campaign plan taking into account changes in consumer behavior and the market environment

- Partner with the creative agency by providing a suitable brief and consumer insights for the brand to enable the development of robust brand campaigns

- Coordinate with agency and production house to finalize detailed plans and budgets;

- Resolve issues from a brand perspective on campaign design and execution matters

- Partner with other agencies (brand, PR, outdoor, and event) to develop detailed plans for on-ground activation

- Coordinate with CTC, to drive any NPD activities for the brand

4) Marketing Operations and Reporting

- Develop and re-organize detailed plans and budgets based on plan achievement and market developments for the brand

- Drive adherence to internal SOPs and guidelines pertaining to marketing operations (for approvals, submission, etc.) for the brand; Create reports for weekly/monthly/quarterly meetings

- Create Job Lists for the brand, highlight issues and red flags to the Category Head for identifying effective resolutions needed; Implement corrective actions, as required

- Coordinate with regional breweries to ensure timely availability of revised packaging material for excise approvals

- Proactively identify changes in existing SOPs and recommend them to Category Head for approval and lead execution of the same

- Ensure compliance with ICFR guidelines for all budgets related to brands under the purview

REQUIREMENTS :

- MBA in marketing

- Preference for Female candidates

- Minimum 4- 6 years of experience in the FMCG sector

- Specific experience in sales/product marketing and marketing operations management

- Deep knowledge of market research, consumer behavior, campaign design, and on-ground activation

- Someone willing to grow into a Group Product Manager/ Category Manager role.

Ideal candidate:

- Who may or may not have graduated from the top B schools in the world however is still mature to understand the passion and grit that gets you success

- Experience working with market-leading brands and contributing to a large footprint brand or a brand with a lot of variants. The brand with trade volumes is highly preferred.

- Has experience in working with Challenger brands and has success stories to share in the category

- Has experience in the FMCG/AlcoBev/ F&B Industry

- Can also be someone who has worked with FMCG in the past and shifted to the ECOM industry

Women-friendly workplace:

Maternity and Paternity Benefits

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