Group Manager - BTL/ATL Marketing - Automobile

About us : Our client is a leader in to automobile sector

1. Develop the annual marketing plan for your region/ market/ country while keeping in view the target customer segments [existing and prospects], marketing budget and overall business plan.

2. Design marketing programs & campaigns across ATL/BTL & direct channels while keeping in view the demographics, preferences, purchasing behaviour, styles etc. of the target customer segments and leverage analytics/ CRM to drive call-to-action.

3. Define the media plan and channel strategy for all campaigns and obtain necessary inputs and sign-offs from various stakeholders in order to launch/run the campaigns.

4. Launch targeted marketing programs as per the calendar and ensure smooth execution in order to expand the reach, increase the funnel size, increase conversion and maximise the revenue per customer.

5. Create the briefs for various marketing initiatives/ campaigns and work with different teams internally and externally (agencies) to develop impactful content.

7. Provide inputs basis internal & research data, to the business head and head marketing for defining the size of opportunity based on analysis of target customer data and CRM and maximizing the conversion across the funnel through targeted marketing initiatives. You will establish a process for tracking and monitoring campaign milestones in order to provide pre and post campaign reporting analysis and recommend next steps.

8. Support new product launches and new business initiatives, wherever required, by designing and executing campaigns and marketing events.