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Consultant at Ushta Te Consultancy Services LLP
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Group Head - Media Planning - Advertising Firm (6-9 yrs)
Key result areas:
- Develop Media Strategy for the brand in conjunction with the Main Account Lead to meet Media Plan KPIs
- Create Optimised Media plans and schedules for all brands assigned
- Monitor Competition for brands assigned and present learning and insights to client
- Interact with client on regular basis for plans and revenue requirements.
- Maintain Cost Control on all Plans.
- Do Post Evaluations of plan and recommend changes if felt required
- Hands-on with BARC, IRS, MAP, TGI, RAM. Knowledge of Reach/GRP/Schedule Optimiser
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