Group Concorde - Head - Marketing

Company Profile :

Cargo Flash InfoTech Pvt. Ltd., established in 2001, is a fast emerging IT solutions provider to the Air Transportation & Logistics Industry. It is the IT arm of Group Concorde (established in 1986) providing solutions to the Air Cargo Industry for IT and ITES services, specializing in customized and integrated solutions, which create value for the industry.

The bouquet of products from Cargo Flash provide an end-to-end cargo reservations system, cargo revenue accounting, warehouse management system, cargo GSSA management system, express door-to-door management system, customer relationship management and HR management systems, international freight forwarding management system, and many more. These solutions offered are designed with the objective of being scalable, flexible, transparent, and reliable and streamline the business processes for revenue growth, by using state-of-the-art technology.

For more details please visit our website : www.cargoflash.com

About the Profile:

We are looking for a Head of Marketing responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you're a skilled Marketing strategist, able to inspire your team members, we- d like to meet you.

Ultimately, you will be responsible for the Marketing department ensuring that the brand goes global.

Job Description :

- Crafting strategies for all Marketing aspects including Digital, Advertising, Communications and Creative plans.

- Strategize digital marketing plans to increase brand awareness through Precision Marketing on LinkedIn and targeting our prospective clients

- Creating awareness about the product in the Industry by identifying key Events/Exhibitions/Conferences and proposing to attend the same.

- Ensuring enhanced brand awareness by finding the right Sponsorships/Speakerships and other branding opportunities.

- Carefully designing and creating a buzz in the industry to ensure Brand Building

- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

- Organizing and drafting of the content to be shared by key people at forums/plenaries

- Preparing and managing monthly, quarterly and annual budgets for the Marketing department

- Setting, monitoring and reporting on team goals

- Prepare and manage monthly, quarterly and annual budgets for the Marketing department

- Set, monitor and report on team goals

- Design branding, positioning and pricing strategies

- Analyze consumer behavior and determine customer personas

- Identify opportunities to reach new market segments and expand market share

- Craft quarterly and annual hiring plans

- Monitor competition (acquisitions, pricing changes and new products and features)

- Coordinate sales and marketing efforts to boost brand awareness

- Participate in the quarterly and annual planning of company objective

- Overseeing and developing marketing campaigns

- Conducting research and analysing data to identify and define audiences

- Devising and presenting ideas and strategies

- Promotional activities

- Compiling and distributing financial and statistical information

- Writing and proofreading creative copy

- Maintaining websites and looking at data analytics

Requirements :

- Experience running successful marketing campaigns

- Solid knowledge of web analytics and Google Adwords

- Experience with CRM software

- Leadership skills with the ability to set and prioritize goals

- Analytical mind

- Adaptability

- Strong attention to detail

- Good organisation and planning skills

- Creativity and writing skills

- Commercial awareness

- Numerical skills

- IT skills

- Good teamwork skills.

- Communication skills and networking ability.